Inherited account taken from 2.8x to 10.3x ROAS, with monthly revenue up 6.8x in five months.
The account had been running for months at a 2.8x blended ROAS — generating around $93,590 in average monthly conversion value on $33,100 of spend. Search impression share was stuck at 13–21%, meaning the account was losing on the auctions that mattered most. The campaign structure didn't isolate high-value booking intent from lower-quality traffic, and the geographic footprint was DMV-centric despite real demand in higher-value metros. The brief was to unlock both efficiency and scale without inflating headcount on the client side.
We restructured the account from the ground up to isolate high-value booking intent and segment by service line and geography. CPCs were raised from $3–5 to $8–16 to compete for premium auction positions, lifting impression share from 13–21% to as high as 68%. We built out 24 Performance Max campaigns with tightly scoped asset groups segmented by service type — giving Google clean creative signals across Search, Display, and YouTube inventory. The geographic footprint was systematically expanded into NYC, Philadelphia, Miami, LA, and national. Negative keyword coverage was expanded and tightened to eliminate wasted spend on low-intent traffic.
Full eight-month account view (May–Dec 2025): $48.9K total spend, 470 conversions, $4.96 avg. CPC, $623K total conv. value across baseline + managed periods.
Baseline reflects the period prior to active management. After reflects performance under management.
Three months of baseline performance preceded active management starting in August. Bar heights are scaled to the peak month (Aug, 18.7x ROAS) — read relative magnitudes rather than absolute axes.
Launched and scaled 24 Performance Max campaigns across service lines and geographies, contributing 44% of total revenue at an 11.8x blended ROAS. PMax campaigns were built with tightly scoped asset groups segmented by service type, giving the algorithm clean, relevant creative signals — enabling Google to surface the right offering to the right audience across Search, Display, and YouTube inventory.
Systematically expanded the account beyond its original DMV-centric footprint into NYC, Philadelphia, Miami, LA, and national campaigns. Each new market was launched with tailored campaign structures and geo-specific ad copy, allowing the account to capture demand in high-value metro markets that were previously untapped — without disrupting performance in the original region.
Refined campaign segmentation to isolate high-value booking intent from lower-quality traffic. Raised CPCs from $3–5 to $8–16 to compete for premium positions, growing search impression share from 13–21% to as high as 68%. Expanded and tightened negative keyword coverage to eliminate wasted spend on low-intent and irrelevant queries — letting the remaining budget flow toward auctions that actually convert.
Start with a free SEO audit. We'll show you exactly what's holding your site back and what it would take to fix it.
