FOUNDER PROFILE

Joseph Alvarado

Lead Engineer · Digital Outbreak

I build websites, run local SEO and Google Ads campaigns, and integrate AI into the marketing stack for small and mid-sized businesses. Based in Lockport, IL — serving the Chicago metro and clients across the U.S. Google Ads certified.

hi@digitaloutbreak.com (815) 600-5070 LinkedIn @joeydgaf

Joseph Alvarado, founder of Digital Outbreak

Building since: 2024
Based: Lockport, IL · serves Chicago metro
Specializes in: Local SEO, AI, custom builds
Stack: Astro, Svelte, Next, Python

Background

I started SEO Rank Labs LLC in 2024 — a small agency built around the kind of work that pays back fast when you do it right and embarrasses everyone involved when you don't. The premise was simple: in-house execution, plain-English reporting, and clients owning everything from day one. No outsourced overflow, no templated sites, no agency theater.

Digital Outbreak is the 2026 rebrand — same operator, broader scope. The agency now covers custom web design and development, local SEO and the new AI search layer (GEO and AEO), Google & Meta Ads, and the growing list of AI integrations that small businesses are starting to need but aren't ready to staff for. I'm Google Ads certified and write most of the production code that ships under our name.

Most of my Chicago-area clients are home services contractors, real estate professionals, medical and aesthetic clinics, and SMB operators who outgrew the template-site stage. I work with one paid-media partner (Jeff) on Google Ads engagements and pull in a vetted bench of designers and engineers when scope calls for it. Two operators, full ownership of the work, no offshoring.

What I work on

Local SEO & GEO Chicago-metro local rankings, Google Business Profile work, and the new AI-search layer — getting cited in Google AI Overviews, ChatGPT, Perplexity, and Claude search.
Custom Web Development Astro, Svelte, Next.js, Python. No page builders, no templates. Three-week typical site build.
Google & Meta Ads Paid search, Performance Max, and Meta lead-gen campaigns built around real conversion tracking — not vanity dashboards.
AI Integration Practical AI in the marketing stack: lead-qualifying chatbots, ad copy pipelines, structured-data generation, and internal automations.

Recent writing

All posts

Have a project?

Email me directly or send a brief through the contact form — I read every one.

Get in touch

# Digital Outbreak — Chicago Digital Agency

Full-stack digital agency. We build, rank, and advertise — done right. Founded by Joseph Alvarado in Chicago, IL. We work primarily with small and mid-sized businesses across Illinois, Colorado, and the U.S.

CALL: (815) 600-5070 EMAIL: hi@digitaloutbreak.com GET A QUOTE: /contact

## [01] WHO WE ARE

Digital Outbreak was founded by Joseph Alvarado in 2024. The agency works with a tight network of designers, developers, and strategists — only bringing in who each project actually needs. No outsourcing, no inflated teams. Clients own their domain, hosting, code, and accounts from day one.

### How we work

Three-week site builds — typical launch window for a marketing site.
Same-day replies, same-day fixes — when something breaks, we don't wait until Monday.
Plain-English reporting — clear numbers on what's working, what's not, what we're doing about it.
Joey on every project — the founder handles client communication directly. No account managers between you and the work.

## [02] SERVICES

### Web Design & Development

Custom sites built on Astro, Next.js, and modern stacks. No page builders, no themes, no bloat. Lighthouse 95+ on every project. /services/web

### Search Engine Optimization (SEO / GEO / AEO)

Local SEO, AI search optimization, and answer-engine optimization. We get businesses found on Google and inside AI-generated answers (Google AI Overviews, ChatGPT, Perplexity, Bing Copilot). /services/seo

### Google & Meta Ads

Paid search and social campaigns built for lead generation and measurable return on ad spend. Weekly tuning. Full transparency on spend, CTR, CPL, ROAS. /services/google-ads

### AI Development & Integration

Custom AI features — chatbots, lead qualifiers, RAG pipelines, agents, workflow automation. Production-grade, not demos. Built on Claude, GPT, Gemini, and other leading models. /services/ai-development

### Mobile App Development

iOS and Android apps via React Native with Python or Node backends. /services/mobile

### Other capabilities

Conversion funnels — landing pages, email sequences, booking flows
UI/UX design and brand systems
Web app and SaaS development
Security audits and penetration testing
Blockchain and Web3 integrations
Systems and automation — backend, APIs, internal tooling

## [03] CASE STUDIES

### World of Doors — New Lenox, IL

Chicago Metro garage door company with 800+ five-star Google reviews, BBB A+ credibility, 24/7 emergency service, and a New Lenox local anchor. We rebuilt the site with Astro, local SEO architecture, 162 structured service-area pages, quote and estimator paths, live review handling, schema, llms.txt, and AI-readable brand content. /case-studies/world-of-doors

### Top Quality Roofing & Siding — Warrenville, IL

Chicagoland roofing contractor with 900+ completed projects. We built a full website with original video and photography of the crew, a custom roof cost calculator, and an interactive Google Maps job map plotting every completed project across DuPage, Will, Kane, and Kendall counties. /case-studies/top-quality-roofing

### Catalina Moreno Properties — Denver, CO

Bilingual Denver Metro realtor. We designed and built a bilingual personal-brand site with a fully integrated live MLS property search — buyers browse listings directly without bouncing to Zillow. /case-studies/catalina-moreno

### Home-Resto — Burr Ridge, IL

Family-owned home improvement contractor with 30+ years of experience and 40+ Chicagoland service areas. Rebuilt with dedicated service pages and location coverage. Mobile load under 1.6s. /case-studies/home-resto

### Splash Mobile Detailing — Grand Junction, CO

SEMA-certified mobile detailing operation that has completed 200,000+ vehicles. Built across six markets with clear package tiers and consistent NAP across directories. /case-studies/splash-mobile-detailing

### InSkin Laser Aesthetics — Oakbrook Terrace, IL

Chicagoland laser clinic with five licensed specialists and 10+ treatments. Rebuilt around the treatment menu and team — clients choose their provider, not just the clinic. /case-studies/inskin-laser

## [04] SERVICE AREAS

Headquartered in Chicago, IL. Working across the U.S. with primary coverage in:

Chicago Metro: Chicago, Naperville, Schaumburg, Aurora, Evanston, Joliet, Lockport, New Lenox, Oak Brook
Colorado: Denver Metro, Front Range
Other states: New York, Texas, and remote across the U.S.

## [05] WHY DIGITAL OUTBREAK

No outsourcing — every project staffed with the specialists it needs, nothing more
You own everything — domain, code, hosting, ad accounts — from day one
Three-week typical launch window for marketing sites
95+ Lighthouse on every site we ship
Founder-led communication on every project
Plain-language reporting, no acronym soup

## [06] CONTACT

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